SENA ORUCU

Senior Product Designer with 6+ years of experience across AI, Fintech, and TravelTech. I turn complex, ambiguous problems into intuitive products user trust—from zero-to-one experiences and AI-powered tools to safety features used by millions of marketplace users.

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6+Years experience
6Case studies
Product DesignUser ResearchDesign SystemsAI ToolingFintechTraveltechService DesignPrototypingFigmaFacilitation Product DesignUser ResearchDesign SystemsAI ToolingFintechTraveltechService DesignPrototypingFigmaFacilitation

Featured work

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Rate & Review — OLX
OLX Group · Fintech · 2022

Rate & Review

Trust & safety feature shipped across 3 markets, letting millions of users leave verified feedback.

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AMA – Agentic Agent for Travel
Acai Travel · AI Product · 2025

AMA — Agentic Agent

AI travel assistant that turns hours of fare-rule research into seconds.

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Coming soon
Unravel · AI-Code Process · 2026

Designing with Claude

How my day-to-day process shifted to AI-code-first. Writing this one up soon.

Trust isn't an outcome, it's a design decision. I work across the product lifecycle, turning research insights into thoughtful, intuitive experiences that solve real problems and earn users' trust.

AIFintechTraveltechDesign Systems0→1
I also use AI to prototype, test, and ship faster — see how I work with it →